AI Insights · Timothy · July 2024
iOS Drawing & Coloring Apps Performance in Q2 2024 in the US
The second quarter of 2024 saw significant user engagement in the Drawing & Coloring category on iOS in the US. Sensor Tower provides a detailed look into the trends of the top five apps in this creative space.
As Q2 of 2024 comes to a close, Sensor Tower has tracked the performance of the top five Drawing & Coloring applications on the iOS platform in the US. Here's the latest on how these creative outlets have fared among users.
Happy Color by Numbers Game from X-Flow saw its revenue peak at $53K in late April, marking an upward trend with a dip to $4K in mid-June. Downloads soared to 3.4M in early June, while weekly active users (WAU) hit a high of nearly 13K in the same period.
My Coloring Book by Jeff PEDERSEN, despite not generating revenue, experienced a surge in downloads to over 3K in early April, with active users reaching over 17K in the first week of Q2. However, both metrics showed a downward trend towards the end of the quarter.
Wildlife Inc's Color by Number：Coloring Games enjoyed a stable revenue performance, with notable peaks at $577K in mid-June. Downloads and WAU reflected a similar pattern, with downloads peaking at 894K and WAU reaching over 3K in late June.
From Bimi Boo Kids, Baby coloring book for kids 2+ garnered a steady revenue stream, closing the quarter with $255K in the last week of June. The app's downloads and WAU showed positive momentum, with downloads hitting 679K and WAU reaching over 2K in the same timeframe.
Lastly, Drawing for kids: doodle games, also by Bimi Boo Kids, saw a consistent revenue with a peak at $182K in late June. The app's downloads increased to 643K, and WAU grew to 1.2K by the end of Q2.
For more insights into the app market and performance metrics, Sensor Tower offers comprehensive analytics and data.
